Forward La Crosse Releases Bicycle and Pedestrian Master Plan Update; Final Meeting Dates Announced at Forwardlacrosse.org
La Crosse, WI (June 2024): After extensive community engagement and public input, Forward La Crosse releases the Bicycle and Pedestrian Master Plan update. Final meeting dates are now announced at Forwardlacrosse.org.
Over the past year, the City has updated the 2012 Bicycle and Pedestrian Master Plan to enhance the bicycle and pedestrian transportation network throughout La Crosse. The La Crosse Bicycle and Pedestrian Master Plan includes comprehensive sections including Vision and Goals, Existing Conditions, Community Engagement Outcomes, Strategies and Actions, Network Recommendations, and Implementation.
“The campaign’s objective was to revise the City’s 2012 Bicycle and Pedestrian Master Plan, aiming to enhance bicycle and pedestrian transportation infrastructure and education across the City of La Crosse. Additionally, it sought to uphold and enhance its recognition by the League of American Bicyclists as a silver-level Bicycle Friendly Community. Community involvement was essential to ensure our plans reflect the diverse needs and preferences of all residents.” – Jenna Dinkel, Associate Planner, City of La Crosse Planning and Development
Upcoming Events
Bicycle and Pedestrian Advisory Committee (BPAC) | July 9 | 8:30am
Planning Commission | July 29th | 4pm
Judiciary & Administration Committee | July 30 | 6pm
La Crosse City Council Meeting | Thursday, August 8 | 6pm
For further information on the Bicycle and Pedestrian Plan update, please visit the project’s website at forwardlacrosse.org.
Overview of Community Engagement Activities Since Fall 2023
Community engagement highlights:
- 100 community members interacted with at Pop-Up events
- 245 participants engaged with an interactive online map to share their experiences walking and biking in La Crosse
- 412 participants filled out the surveys
- 196 community members participated in 8 open houses, bike audits, and comprehensive walkable community workshops.
Outreach:
- Since the launch of the Bicycle and Pedestrian Master Plan campaign in September, the website has recorded 5,263 users and 18,501 page views.
- Since kickoff, a total of 6 newsletters have been distributed to an email list that has progressively expanded during the promotion of Forward La Crosse’s 2040 Comprehensive Plan and Bicycle and Pedestrian Master Plan. Presently, the subscriber count stands at 5,170, encompassing local business proprietors, community organizations, nonprofits, local media representatives, and participants in community surveys.
- Flyers were distributed on city buses, available at La Crosse Libraries, and local businesses.
- All higher education institutions in La Crosse were contacted with a plan to display flyers on campus (confirmed at Western Technical College & University of Wisconsin-La Crosse) and information was included in the La Crosse School District Virtual Backpack.
- 9 Bicycle and Pedestrian Master Plan press releases have been sent out and contributed to gaining local earned media on TV, newspapers, radio, and local organization newsletters.
- Paid media included the use of print, digital, and social media throughout the campaign.
About the City of La Crosse Planning and Development Department
The mission of the City of La Crosse Planning and Development Department is to improve the conditions of life in La Crosse through expert advisement of economic, environmental, and social data, through recommendations to the public, policymakers, and partners, and to foster a civic spirit that desires a condition of sustained improvement to the city for future generations. Services include Community Development & Housing, Economic Development, Heritage Preservation, and Planning.
Media Contact:
Jenna Dinkel
Associate Planner
City of La Crosse Planning and Development
400 La Crosse St. La Crosse, WI 54601
(608) 789-8676
dinkelj@cityoflacrosse.org
www.cityoflacrosse.org